Chocolate sales increased in 2009, despite the recession, Mintel
International Group Ltd found: “It’s clear that, despite economic trouble this year (2009), the world’s chocolate lovers didn’t deviate from their favorite treat. Chocolate is a small, affordable indulgence for shoppers who are cutting back on spending elsewhere. Even in countries not known for chocolate consumption, sales are on the rise." Mintel's data show that chocolate sales rose: US 2.6%, UK 5.9%, China 18%, Argentina 1.8% and Belgium 3.2%.
U.S. sales of chocolate are expected to hit $18 billion by 2011, up from $16 billion in 2006, according to Rockville, Md.-based Packaged Facts, a research group. Of that, premium chocolate will account for 25 percent of sales in 2011, up from 17 percent five years earlier.
An October 2009 report from Leatherhead Food Research, forecasts that chocolate sales will rise by around 15 per cent to $93.5bn in the next four years.A lot of the growth will come from regions such as Asia and the Middle East. "While In the more developed parts of the world, sales of chocolate have been aided by the growing demand for more premium varieties, such as single-origin and Fairtrade products, as consumers become more discerning", continued the researchers.
In the US, chocolate candy's household penetration is 97.3 percent, and 96.7 percent of households repeatedly buy chocolate during the year according to Nielsen Co. in their Facts, Figures & the Future report published in January 09. |
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